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Social media is the new trend. Is your church on board?
I think many churches are behind where they could be in terms of social media.
Social media is huge, it is worldwide.
Look at this info graphic from Advertising Age:
Infographic: Generational Media Usage by Time of Day | Ad Age Stat – Advertising Age.
Look at how great a reach social media has. There is someone you can reach at any time of the day using social media.
I recently went to a church that has their own social media page for their church members. On it you can find people you met at church, get connected to a small group, volunteer, chat, submit and receive prayer requests and engage in your church community throughout the week. This is awesome.
Is your church taking advantage of the scope of social media?
You could have:
-a facebook page all about your church and you could make events so people can send invites to their friends
-a twitter with your church updates
-a church blog about events, baptisms, changes, the sermon series
There are huge opportunities out there for growth via social media. Why not take advantage?
I’ve been stumped about what to write about…
So I’m asking you…
Do you have any questions? Any interesting comments? What do you think the church needs help with?
I have been reading a book recently called “Purple Cow,” by Seth Godin. Seth is a big time marketing guy. I read his blog, and this is the first book of his that I have read. I am not very far yet, but he has already posed an idea that I think the church should and could embrace.
The premise of this book is that everything looks the same. All of the marketing ideas look the same, follow the same format, and become noise in the background. He encourages people to become remarkable in their marketing. This is the metaphor he uses to help picture this problem and solution.
His family was driving through France and they saw a bunch of cows. “Within twenty minutes, we started ignoring the cows. The new cows were just like the old cows, and what was once amazing was now common. Worse than common. It was boring. Cows, after you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring. A Purple Cow, though. Now that would be interesting.”
Churches, like everyone else, need to have a purple cow idea. If we have the same plan all the time, no one will ever take notice. We need to be remarkable to be noticed.
I do not think there is anything wrong with a church doing remarkable things to get people’s attention. We should be doing that anyway. We are called to be different, to be radical.
It would be remarkable for the church to open their doors to the homeless and feed them and spend time with them building relationships. It would be remarkable if __________ (you fill in the blank).
It may be marketing but it is also outreach. So be remarkable. People will notice.
My husband and I went to this cute country church on Sunday. The attendance was about 80 people, we sang out of hymnals, the songs were led by one leader and piano, and we sat in pews in a beautiful stained glass sanctuary. This was quite different from our usual church.
At our regular church, we sit in chairs put out in a multi-purpose room with a gym floor. We face a stage with a full worship team and worship band. We sing from slides and the attendance is around 700.
Now, neither of these churches is better than the other. They are both doing their job of nurturing followers of Christ. They are both great places of worship and communion with other believers.
Some people are more comfortable in small, traditional churches. Some people are more comfortable in the bigger, contemporary churches. But one is no better than the other.
My husband and I really enjoyed visiting the above church. We liked the different experience. i think it is important to switch things up sometimes and be able to have a fresh experience of worship to God. This last Sunday was very valuable to me. And I would encourage people to find churches different than their own and go experience worship, fellowship, and communion with Christians in a way that you are not used to. This can be great for getting you out of the routine of the usual and give you a new spark for experiencing God.