I have been reading a book recently called “Purple Cow,” by Seth Godin. Seth is a big time marketing guy. I read his blog, and this is the first book of his that I have read. I am not very far yet, but he has already posed an idea that I think the church should and could embrace.
The premise of this book is that everything looks the same. All of the marketing ideas look the same, follow the same format, and become noise in the background. He encourages people to become remarkable in their marketing. This is the metaphor he uses to help picture this problem and solution.
His family was driving through France and they saw a bunch of cows. “Within twenty minutes, we started ignoring the cows. The new cows were just like the old cows, and what was once amazing was now common. Worse than common. It was boring. Cows, after you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring. A Purple Cow, though. Now that would be interesting.”
Churches, like everyone else, need to have a purple cow idea. If we have the same plan all the time, no one will ever take notice. We need to be remarkable to be noticed.
I do not think there is anything wrong with a church doing remarkable things to get people’s attention. We should be doing that anyway. We are called to be different, to be radical.
It would be remarkable for the church to open their doors to the homeless and feed them and spend time with them building relationships. It would be remarkable if __________ (you fill in the blank).
It may be marketing but it is also outreach. So be remarkable. People will notice.