I just finished “not a fan” by Kyle Idleman. It was a very good book and where it does present Christians with a lot to think about, it also gave me a lot to think about in terms of church marketing.
Idleman’s main message in this book is more of a question, “are you a follower of Jesus or a fan?” He says, that the church can often times be at fault for creating more fans then followers. We have tried to make Jesus more attractive to people, so we focus on belief without putting the needed emphasis on following because following is hard.
We need to be aware that church needs to be about action. It is not just about the feeling but the action that comes from that feeling. In churches it cannot all be about creating feelings or generating emotions. You have to call people to action whether that action is death to self or walking out the door.
Churches cannot be so focused on growth and the numbers that all there is to show for it is lukewarm fans of Christ who take a seat when it’s time to follow.
I would strongly encourage this book, I would even challenge you to read it. It will open your eyes and cause you to question yourself and your church. Questions are not always bad, but you might not like the answers, but if you do not ask the questions then how will anyone grow?