You may be wondering why it has been almost 4 months since I have written anything.
And it’s because I am just plain worn out.
In the last four months I have
1-started and ended a job and started a new one. You are now looking at Milligan College’s newest Financial Aid Counselor
2-I have become the youth leader at my church and have been busy with Sunday school, youth group, lock-ins, and now the children’s Christmas program coming up in December.
3-My husband has started seminary, so that has been a shift with him being in school and I’m not.
4-I have been reading a lot of fiction and not a lot of church books.
Frankly, I just have not known what to write about.
Now that I am at a smaller church, I am seeing what church marketing works, and does not work, on a smaller population. My father has also just become the Church Administrator at a church in Lexington, Kentucky and he also has to find out what marketing works for their church in particular.
I think that it is important to remember that Church Marketing is not a formula which can be stuck to for every single church. What works at the church I am attending, of 60 or so people is not going to work for the church my Dad is serving at, with attendance of around eight or nine hundred.
For example, at my church during our announcement time, which yes, I do consider as part of marketing, (you’re getting your event out there right?) we read all the upcoming events and even have time for the people in the pews to shout out any other announcements. Now for us, that works. But if they tried to do that at my Dad’s church, that would be chaotic and would probably take a half hour just to get through the announcements.
Church marketing efforts need to be tailored to the people that you are trying to serve. If a congregation communicates largely with text messages, Twitter, and Facebook, I’m not going to print off flyers to hand out or even mail to them. It’s about reaching people where they are and making the message best fit how they want to receive it.