You are currently browsing the monthly archive for April 2013.
Churches are like people.
They come in all shapes, sizes, colors, and like people, it’s what is going on in the inside that matters.
The photos came from the following websites:
I just finished a book title “Contagious.” It was written by Jonah Berger and it is all about the power of word of mouth. Oftentimes word of mouth is more powerful than visual advertising. Here are some things that really stood out to me from the book.
One example Berger used to illustrate the power of word of mouth is a hot dog diner in New York. This looks like a regular diner. In the back corner there is an old-fashioned telephone booth. If you go in this booth and dial a 2 on the rotary dial phone, the back panel opens and you enter into the “Please Don’t Tell” bar. This bar has no visual advertising. You might think that they have no business, but no. They are reservation only. They open over the phone at 3:00pm for reservations, first come first served, and they are booked for the evening by 3:30pm. That’s pretty powerful word of mouth. How effective are our churches at using word of mouth? Do we focus on visual advertising too much?
Another important thing to remember: “When we care, we share.” If you want your thought or product to be contageous, it must be emtional. It must make people care. In a study that Berger did he found that “awe-inspiring article are 30% more likely to make the Most-Emailed list.” What is more awe-inspiring than the Gospel? When marketing messages, we should focus on feeling, not information. It’s like the 180 Second of Vision blog post I reblogged the other day. Instead of just standing up on Sunday mornings and giving all the information of the announcements, we should tell people why the announcement matters, make them care about it. Berger goes on to say that “activating emotion is the key to transmission.” Think of how many more visitors or people you will have attending different events if you make them care about it. Then they will be more eager to share it and bring more people.
These are just a couple of things that I drew from the book. It really was a great book to draw practical examples from of how powerful word of mouth can be.
I wanted to take a second to explain to you why I designed it the way that I did. Yes, it is supposed to look had drawn. I was not going for perfection.
The Lord is our shepherd, we are his sheep. As his sheep, we will never be perfect, but we can be strengthened in Him.
That is why a sheep, and that is why it is hand drawn. It is not perfect, just like we can only be perfect through Him.
So, what do you think? Do you like the new logo?
I have been trying to read more blogs for inspiration. I have had a bit of a writer’s block when it comes to blogging about church marketing. I am still very passionate about the topic, but without being in school or in a church that does a lot of church marketing, I find it hard to find topics to write about. So, I have gone searching for content. One blog that I have been reading is Leadership Freak. While it is not directly about churches, I definitely think much of what he writes about can be applied. I really enjoyed his blog post today titled “How to Get Where You Want to Grow.” I encourage you to check it out.
I want to highlight a couple of things that the blogger mentioned. First he says that “everyone wants to grow but now everyone wants to step from the known into the unknown.” Doing something you have never done before takes a huge leap of faith. But, how are you ever going to grow if you never do anything new? If we keep doing the same old things day after day, we will keep getting the same results. Someone once said that insanity is doing the same thing and expecting different results. How can our churches expect to grow if we are not taking a chance and giving us a chance to grow?
The blogger gives four steps for if you want to grow:
1-Hang with people out of your league
2-Say yes and I’ll try
4-Evaluate after, not during, stretch experiences
I think these are four very important things to remember. Especially for those in churches. The first idea is that of mentorship, in my opinion. You need to hang out with people who you want to emulate and who do things better than you do. This gives you an opportunity to learn and grow. One way a church leader could apply this is by meeting with pastors in churches bigger than their own. The next two points go hand in hand. You must trust, say yes, and try things. You cannot be afraid to try new things. If you are too afraid to step out, then how can God provide dramatic results and growth? And finally, see it through. Complete your goal and then look back and evaluate it. If you are always evaluating as you go, then you can lose the point of why you stepped out in the first place.
The blogger sums the who idea of how to grow very nicely: “We never grow until we do something we have not done before.”
So here’s my challenge, do something you have never done before and see where it takes you. You may be surprised.
I have done some new things with my blog and I hope you enjoy it!
Check out the new design.
Other new things:
A Facebook Page
like the page and get all of my blog updates!
A Twitter Feed
get blog posts when they are posted, other stories about church marketing, church life, and all kinds of other church things
A new page on the blog for recommended books
Links on the side for helpful blogs and other websites for church growth
Last but not least, a new blog post coming tonight!
I am really excited about all of these changes and I hope that you enjoy them too!
I thought this post had some really good insight into the church “announcement time”. Lots of time congregations are bombarded with announcements and are not really told why they should care or be interested. I think this would be a great route for churches to take.
Dear Pastors, Campus Pastors and/or whomever is on the rotation this Sunday…
Please do not just stand up on the platform for 3 minutes and “make announcements.”
We already know the announcements.
They were on the screens before the service.
They were the bulletin we read during the sermon.
They were definitely handed to me on the card by those well-meaning, but intense, women in matching t-shirts when we came in the door.
They were the same announcements about this time last year.
Instead, show me how these activities fulfill our mission as a church.
Connect my spiritual growth to this sign-up, and if you cannot, why are we doing it?
Create a conversation and inspire me to learn more than dates, deadlines and catch phrases. Because I do.
Thanks for taking a few extra minutes of prep time to paint the bigger picture for us.
180 seconds of vision
View original post 8 more words
My Religious Communicators Council in Indianapolis last week was inspiring.
I have so many new ideas for this blog. I’m thinking of a rebranding strategy. I’m working on outlining it, planning it, and setting some goals. So all you readers out there, be looking for some major changes!
I want to hear from you! What would you like to see from this blog?