Here are my 8 Tips for the Social Church. I hope that you find them helpful.
1. Have a Voice
Even if there is a team of people putting out your social media content, you need to have a unified voice or else it will seem that your church does not know what it wants to be. In your next social media strategy meeting, and yes, you should be having those, discuss your voice if you have not done so already.
2. Be Authentic
People can tell when you are putting on a show. You have to be real with your followers. One way to do this is by sharing things you and your church are passionate about.
3. Be Intentional
You need to have a plan or a strategy or else you are not going anywhere. You need to have realistic, attainable, measurable goals for yourselves in order to see where you have been and to better focus on where you want to be going.
4. Use Visuals
We are visual people. Photos catch our attention more than words. And oftentimes photos communicate and touch us more than words ever could. We respond to photos. Photos evoke emotion, which leads to number 5.
5. Be Emotional
In the book Contagious, Jonah Berger says, “When you care, you share.” Make your followers feel something and they will be more likely to share that post than one that did not make them feel anything.
6. Find your Magic Number
Many churches are trying to find their magic number for how many times they should be posting each week or even each day. You do not want to post too often because then you will oversaturate your social media and people will start to tune you out. On the other hand you cannot post too little because your followers will forget about you. The number of times you should be posting is magic because it will differ for every church and every audience. You need to practice and see how your audience responds. Find what is best for you.
Answer questions. Comment on and share other people’s posts. Respond to comments. Build a strong community and create a relationship. Relationships are power for any company, but for churches in particular.
8. Do Not Delete
If someone says something negative about you, respond to it and try to fix it. Never just delete it. People want to be a part of the conversation. They want to be heard. If you delete a negative post without addressing it, you have lost an opportunity to reach out to that person and fix the problem. If you make a mistake in social media, do not delete it. Apologize, correct it and make it right. And remember, if you delete, it’s never really gone. Someone will find it, and covering something up usually makes it worse.
What would you add to this list of tips?