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It is killing me.
You know, I would write every day, if I just knew what to write about.
Thinking of effective, shareable content can really be hard. So, what ways are you using to create better content?
Here is an article talking about “10 Addictive Types of Content”
Here are a few that really stood out to me as content that could be very effective for a church:
Everyone loves lists. Your church could feature lists on a number of different topics. “Our Top 10 Favorite Bible Stories for Kids,” just being one example.
This would be a great opportunity to use video content. People want to learn things, this would give them a great opportunity to do so.
You can make almost any information into a attention grabbing infographic. People love infographics! And, it’s more visual content that can connect the dots between what you are saying and what it means for your church.
Here are some ideas for what I think could be very addictive, traffic-driving, content:
-Feature member testimonies on your blog
-Introduce new members on Twitter or in your blog (creates a greater sense of community)
-Ask visitors to write up an explanation of their first time experience in your church. It could surprise you.
I encourage you to check out the article for yourself and determine which of these you could utilize in your church blog or twitter. Also, what kinds of addictive content have you found that is not on this list? I would love to know!
If you do not already get emails from The Barna Group, I would highly suggest it. About once a month they publish research relevant to the Christian community. This week they posted on “The Rise of the @Pastor.” You can find the complete article here.
This article talks about the rise of religious content on social media, and also the rise of churches and pastors on social media, specifically Twitter and Facebook. In the article, they state that “the Christian community’s voice has become a substantial one in the social, digital space.” I find that Christian influencers are becoming more and more accessible to people through the use of social media.
Twitter is gradually becoming the dominant social media. Church leaders included are jumping on the Twitter bandwagon. I found this statistic very interesting: In the last 24 months, the number of “church-based” users on Twitter has increased by 77%. Wow.
Check out this infographic from Barna to see the rise in social media.
Social media helps pastors and churches to interact with people where they are. This used to be in the coffee shops and out in the town, but now it is on the computer. Churches and pastors need to be where the people are and where the important conversations are happening. A majority of these conversations are now happening over social media.
If your church does not have a presence on social media, what are you waiting for?