If you do not already get emails from The Barna Group, I would highly suggest it. About once a month they publish research relevant to the Christian community. This week they posted on “The Rise of the @Pastor.” You can find the complete article here.
This article talks about the rise of religious content on social media, and also the rise of churches and pastors on social media, specifically Twitter and Facebook. In the article, they state that “the Christian community’s voice has become a substantial one in the social, digital space.” I find that Christian influencers are becoming more and more accessible to people through the use of social media.
Twitter is gradually becoming the dominant social media. Church leaders included are jumping on the Twitter bandwagon. I found this statistic very interesting: In the last 24 months, the number of “church-based” users on Twitter has increased by 77%. Wow.
Check out this infographic from Barna to see the rise in social media.
Social media helps pastors and churches to interact with people where they are. This used to be in the coffee shops and out in the town, but now it is on the computer. Churches and pastors need to be where the people are and where the important conversations are happening. A majority of these conversations are now happening over social media.
If your church does not have a presence on social media, what are you waiting for?